Diving into new matters
“I like everything dealing with content creation. From writing or rewriting texts to directing photoshoots and managing social media posts. Globally Cool has clients from all different kinds of sectors, meaning that I often find myself dealing with unfamiliar subjects. From time to time, diving into new matters can be interesting, since doing so requires a different method.” How Marijke deals with these more demanding projects? “I consider this an empowering challenge. You need to be willing to go the extra mile to gain in-depth knowledge about new topics.”
Mixture of responsibilities
She adds that it is the mixture of all kinds of different projects and responsibilities that makes her job cool. On some days, Marijke is occupied with project management and writing articles at the office, whereas on other days she is in the field guiding trade fair visits. “Globally Cool also provides international organizations with training and coaching on subjects ranging from social media to B2B market research. So, next to content marketing, I empower clients to elevate their branding and promotion activities. Our focus is always on inspiring people to do things differently: think outside of the box and put it to practice.”
Flexibility and pragmatic approach
Globally Cool has grown rapidly over the last year, demanding some adapting and rearranging – this job demands certain flexibility and pragmatic approach – but nothing that cannot be overcome. “We are a social company with people that love to spark conversation. You need to be undaunted by working in an open-plan office and put on your earphones now and then,” grins Marijke, looking at her colleagues through the clear glass wall of the meeting room. “Also, I get a lot of energy from the team’s positive atmosphere. We are a small group of like-minded people, and there is a strong sense of equality. At some companies, people shiver and get quiet when the CEO walks in. Quite the opposite is the case at Globally Cool. The management is on par with all other employees, and everybody is open and honest. Bringing new insights is well-appreciated, which I consider characteristic for the type of egalitarian company that we are.”
